Viomal Store
PROJECT NAME
Viomal Store
Components
UI/UX | Web Design | Integration
Date
Aug 2024 - Feb 2025
tools
Business Transformation
Case Study
Electro Muebles Viomal undertook a remarkable digital transformation to bridge the gap between tradition and technology. This project resulted in measurable impacts, summarized as follows:
90%
100%
80%
75%
90%
65%
80%
50%
Viomal Store
About the Project
Electro Muebles Viomal, a leading retailer in the eastern Dominican Republic, has long been known for its expansive selection of furniture and appliances, along with outstanding in-person customer service. With physical stores spanning the region, they built a trusted reputation over decades.
Recognizing shifting consumer behaviors toward digital convenience, the management envisioned a cutting-edge platform that not only enabled a 24/7 shopping experience but enhanced operational efficiency and customer satisfaction. This move was a strategic leap into the future while preserving the values that had earned them their loyal clientele.
CHALLENGE
Transitioning from a local physical retail model to a sophisticated online platform brought unique challenges for Viomal. These included migrating their vast inventory into a user-friendly online interface without losing clarity or functionality, integrating advanced payment and financing tools to fit local banking systems, and ensuring seamless warehouse and logistics coordination.
They also aimed to build trust among traditional shoppers unfamiliar with online systems while preserving their reputation for excellence. Creating a dynamic yet intuitive digital solution to meet these requirements demanded a comprehensive approach.
WEB DESIGN
PLATFORM
Research and Strategy
Deep market research within the Dominican Republic retail sector highlighted customer priorities—reliability, transparency, and simplicity in online transactions. Workflow observations emphasized the need to reproduce Viomal's famed in-store experience in a virtual environment while addressing operational inefficiencies.
We developed a strategy centered on user-centric design, ensuring the platform served a wide audience, from tech novices to frequent online shoppers. The goal was to increase accessibility and engagement while modernizing internal systems to match Viomal's growth ambitions.
Design and Development
The design and development of the Electro Muebles Viomal platform involved crafting a customer-focused and highly functional online presence. Using WordPress with WooCommerce as the foundation ensured scalability and adaptability for the project’s scope.
Design Process
Viomal’s established branding and focus on quality were reflected throughout the platform. The layout was clean and organized, offering intuitive navigation for a smooth user experience. With a mobile-first approach prioritized, the site guaranteed accessibility for visitors on any device. Categorical segmentation and visual hierarchies guided users effortlessly toward their desired products.
Development
WooCommerce provided the scalability needed for managing Viomal’s extensive product inventory, including advanced features like bulk pricing and shipping configurations. High-caliber integrations ensured the platform remained secure, reliable, and efficient, meeting the retailer’s operational demands.
Key Functionalities
The new platform went beyond merely listing products. It transformed Viomal’s operations into an interconnected and dynamic online system.
The e-commerce platform became the backbone of Viomal’s digital transformation. With structured product categories, detailed descriptions, and intuitive search filters, customers can locate items easily. Advanced logistics during checkout allowed users to choose shipment options based on their location, seamlessly informed by the system’s real-time data.
A secure payment system with Popular Azul enabled authorization and charges for debit and credit cards, as well as bank transfers. Customers were assured of smooth, secure transactions complemented by instant confirmations.
By integrating reviews, the platform offered immediate credibility and transparency. Existing customer testimonials provided the social proof needed to encourage trust in new potential buyers.
Boosting product discoverability, this integration listed Viomal’s offerings for customers browsing directly through Google, helping expand reach to untapped audiences.
Integrated store location data allowed shoppers to easily identify their nearest location and reinforced Viomal’s physical presence alongside their digital ventures.
Financing System
One of the standout features of the platform was the fully automated financing system. Designed to simplify the customer purchasing process, this system allowed users to finance their purchases quickly and easily without visiting the store.
Customers could select a product, review financing options (6, 9, or 12 months), and see detailed payment schedules, including amounts, due dates, and required initial deposits. Once satisfied, they could submit an online application directly through the website.
The system evaluated their application, providing instant approval or rejection. Upon approval, the initial deposit and monthly installments were automatically charged through integrations with Popular Azul credit/debit cards or bank transfers. Fully automated email notifications kept customers informed at each step of the process, ensuring transparency and clarity.​
Store Management Tools
A fusion of ERP integration and a robust backend empowered Viomal's management with advanced tools to oversee daily operations.
Admins no longer need to manually update inventory or order statuses. Instead, they had detailed insights into warehouse operations, order tracking, and customer trends. Integration with multiple warehouses allowed smart order routing, ensuring the right products were shipped from the most efficient location.
The system’s search capabilities streamlined the ability to retrieve orders, while intuitive analytic dashboards informed data-driven decisions to improve business performance. The combination of flexibility and precision transformed Viomal’s operational workflow into one defined by efficiency and accuracy.
ERP Integration
ERP integration was crucial to bridge Viomal’s online and physical store operations. With real-time multi-warehouse management, inventory and order data were aligned seamlessly.
The system routed orders efficiently based on product availability across warehouses, reducing delivery times and shipping costs. Enhanced data accuracy allowed the business to provide customers with better service while minimizing logistical inefficiencies.
Efficient synchronization between the ERP and the e-commerce platform also ensured streamlined processes for product restocking, inventory reconciliation, and returns. This advanced operational backbone enabled Viomal to scale without losing operational control.
Results and Impact
Conclusion
The completion of the Viomal project marked a new chapter in their business trajectory. The 24/7 e-commerce platform made it easier for customers to interact with Viomal, eliminating boundaries of time and location.
Seamless financing options pushed sales of high-value items, and robust logistics improved shipping efficiencies for a better customer experience. Tools like real-time analytics and warehouse routing strengthened operations significantly, setting a new benchmark for efficiency.
Viomal’s transformation into a modern retail powerhouse cemented its reputation as a trailblazer in the Dominican Republic’s furniture and appliance market.
Let’s roll up our sleeves and make it happen.
We’ll turn your vision into designs that work and wow.
