P&T Valley Farms
PROJECT NAME
P&T Valley Farms
Components
Branding | Website | Social Media
Date
November 2021
duration
6 Weeks
tools
Client
P&T VALLEY FARMS
It's a family affair! Established by three dedicated brothers, this Dominican company continues the legacy of their inspiring grandfather Luis Peña, an agricultural pioneer. For over seven decades, he has been committed to sustainably growing superior crops in the Dominican Republic - you can trust that his passions live on through each generation with exceptional results!
After decades of honing its craft, this iconic brand embraced change - reworking its logo and ramping up digital visibility on websites and social media networks. They embarked upon a transformation for the modern age!
CHALLENGE
Our agency has been entrusted with the task of crafting a vibrant and long-lasting brand for the company's evolution, guided by its fresh leadership. Let us build something extraordinary together!
We aimed to capture the company's essence while adhering to modern requirements - all with maximum flexibility for both digital and print outlets. Our client wanted their core fields clearly represented, so we blended tradition and innovation to create an impactful representation across different mediums.
logo design
After carefully scrutinizing the agricultural market and our competitors' tactics, we crafted four enticing proposals to captivate consumers. Our main priority was to create a powerful brand image with an easy-to-remember moniker that visually stands out from all other commodity products on the shelves.
PROPOSAL #1
PROPOSAL #2
PROPOSAL #3
PROPOSAL #4
Branding
Logo Selection
After an extensive evaluation, the chosen proposal captivated its owners with a modern yet versatile character that exhibits a solid connection to nature and rural charm.
Typography Selection
Microsoft Himalaya is the perfect font to capture and embody a brand's experience and longevity. Its elegance sets it apart as an iconic statement that communicates transcendence through time.
COLORS
To capture the essence of a peaceful countryside, we carefully crafted an eye-catching color palette that would transport consumers to nature with just one glance. This creative combination symbolizes organic and natural products connected to our brand.
Web Design
WEBSITE
We ventured to the next stage of designing a website that could provide an enjoyable experience for users while keeping in line with the look and feel we had crafted. Our goal was to create something unified across all platforms so our visitors would have no trouble finding their way around; this combination ensures they remain engaged without confusion.
WordPress
WordPress was the perfect choice for constructing this website seamlessly. Its practicality, ease of use, and swift service engendered a product that balanced quality with convenience - ensuring timely development without sacrificing excellence or reliability.
Main Plugins
- WP Bakery Page-Builder
- WP Forms
- Mailchimp Integration
- Google Maps Integration
WP Bakery
WordPress provides the ultimate versatility for choosing an interface builder; we chose WP Bakery because it flows seamlessly to search engine integration, delivering a top-notch user experience.
Social Media
Digital Marketing
For our grand finale, we positioned the brand across digital media to broadcast its health-focused products and benefits. We leveraged Instagram, Facebook, and LinkedIn for this purpose – maximizing reach with a trifecta of powerful platforms!
Positioning the brand on this platform provides a unique opportunity to connect with consumers in an ongoing and authentically personal way - take advantage of powerful features like Featured Stories, Publications, and Reels for guaranteed engagement.
With this platform, we forged a vibrant community of consumers to provide direct and personalized answers regarding products and services. We are proud to create an interactive environment that facilitates efficient communication between the company's valued customers and them.
We strategically elected to utilize this platform to build our brand further and extend its reach. Our goal is to connect with companies that could benefit from our products while simultaneously establishing solid relationships for the future.
Conclusion
P&T Valley Farms is a forward-thinking project, bold in its pursuit to be the leading provider of organic and vegetable products nationwide. We endeavored to craft something truly unique for our client – one that reflects their goals and stands out from competitors with clear concepts tailored specifically for their sector without sacrificing clarity or impact. Our efforts put forth an end result that will make P&T Valley Farms successful amongst consumers and rivals!
Project
"
They modernized our brand with a new logo, a user-friendly website, and a strong social media presence. Their creativity and attention to detail captured the essence of our family business, blending tradition with innovation. We're thrilled with the results and how it positions us for future growth.
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