Cunavi
PROJECT NAME
Estudio Cunavi
Components
Branding | Website | Social Media
Date
November 2022
duration
6 Weeks
tools
Client
ESTUDIO CUNAVI
Mercedes is a dynamic founder with global ambitions. Hailing from Buenos Aires, Argentina, she has tapped into her passion for design to launch Estudio Cunavi – a design studio and online store offering exclusive African-inspired designs.
A store emerged to connect people with their dream products effortlessly. Recognizing that launching a digital shop can be difficult, we ensure our brand complements the style and quality of your merchandise perfectly.
CHALLENGE
Our team was tasked with a complex yet rewarding challenge: To bring together the creative eye of an interior designer and professional knowledge from our graphic designers to craft a project that satisfied our client's vision and delivered on time.
Our goal was to create a store with high-end quality products that evoked the vibrancy of African culture, making it ideal for upscaling any living space or hotel. By combining modern design sensibilities with luxurious goods, we created an exclusive destination for those searching only for luxury in their decorating endeavors.
logo design
We created a brand design with the intent to convey the store's quality and style through its name, image, and signature clean aesthetic.
Branding
Logo Inspiration
A logo encapsulates the core values of CUNAVI and meaningfully reflects our mission in its design. This concise yet powerful visual representation reminds us of what we strive for, helping us create a long-lasting impact on each customer touchpoint.
How is name born?
The company carries products that tell a story and enhance natural materials.
They aim to offer clients true craftsmanship, quality, and design products.
Typography Selection
Mourich
In the construction of the brand, and in order to transmit all its tangible and intangible contents, the use of the MOURICH typography has been arranged in its Regular Version.
Applying a brief variation in the letter a of the name CUNAVI to differentiate the font of the logo from the traditional text font, title or paragraph, on the web, networks, stationery and others.
Color Selection
Color is a crucial tool when it comes to communication. By introducing beige into any design, you can bring a sense of warmth and organic energy to the palette. This neutral hue is delicate yet effective in adding texture to a composition.
Other shades may also be employed from its derivative range, although always with the original hue in mind and being respected at all times.
Web design
Having completed the brand development, we aimed to develop a website that captured its African style with easy-to-use navigation. As such, we created an interface characterized by smoothness and minimalism for all users. With this concept in mind, our goal was to craft an effortless user experience while maintaining visual appeal.
website
WooCommerce
With WooCommerce, WordPress becomes a one-stop e-commerce solution. This pioneering platform takes advantage of existing resources to let businesses reach far and wide - making it simpler than ever for any size business to bring their venture global with extraordinary ease!
With WooCommerce, it can quickly offer products and services across all devices. It creates a connection with an international customer base and expands a business in no time using the most well-known e-commerce solutions today!
WordPress
WordPress was the obvious choice for this development project given its unprecedented versatility and expansive library of e-commerce plugins, most notably WooCommerce. This highly useful plugin offers a comprehensive suite of web design tools that set us up for success!
Our mission was to deliver a seamless experience for the client, no matter which device or web browser they used. Our post-launch technical support team was available around the clock if any issues arose - ensuring an effortless launch process!
WP Bakery Page-Builder
Our mission was to deliver a seamless experience for the client, no matter which device or web browser they used. Our post-launch technical support team was available around the clock if any issues arose - ensuring an effortless launch process!
Its contributions helped us create an online store that embodied our vision, and a client was thrilled with the results.
Conclusion
Project
Our agency rose to the challenge and far exceeded expectations with this project. We successfully positioned the brand in a highly competitive market, providing it with all of the usability tools necessary for success and longevity.
Every element, from the design to the color palette, tells a vibrant story of African culture. It's as if they painted a digital canvas that resonates with our customers. Their creativity and passion transformed our vision into a living masterpiece. Thank you for this wonderful collaboration!
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