BatchService Project
PROJECT NAME
BatchService
Components
Branding | Product Design UI/UX | Design System | Web Design
Date
2020 - 2023
tools
Project:
BATCHSERVICE
Since 2018, BatchService has been revolutionizing the world of real estate. Their cutting-edge technology provides real-time property intelligence, giving industry professionals unparalleled insight into real estate assets. This translates into better opportunities and direct engagement with property owners, investors and agents.
Their innovative suite of SaaS tools includes client record management, list organization, property comparisons, investor insights, and advanced call center tools, all within a user-friendly interface. They also provide developer-friendly API endpoints, fuelling innovation within the PropTech ecosystem.
The mission of this company is to use accurate property intelligence and advanced technology to help businesses in the real estate industry grow.
CHALLENGE
In early 2020, when we started working with BatchService, they had only a little over a dozen employees and a single product - a straightforward online tool for skip-tracing homeowners.
The company's three founders had a clear vision for its growth, inspiring them to create new products to establish themselves as industry leaders.
Currently, the company has numerous products, including cloud-based and mobile apps. They have over 30k active monthly users and a team of 300+ employees, which generates a revenue of 100M.
To reach this level of achievement, we recognized the need to begin with rebranding and product design. We aligned the company's corporate image with the founders' vision and the target audience's needs, managing all aspects successfully.
Logo Creation
Branding
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Design
Logo Design
The challenge was creating a unique symbol that would visually represent the company's whole range of products. We decided on the letter "B" in the shape of a mask with a thick outline, symbolizing the idea of transformation, much like how BatchService can transform your business operations with its suite of products.
The form and shape of the logo were also given careful consideration. We wanted something that was both modern and timeless. The thin lines and angular edges of the mask's outline added a contemporary touch to the logo, while the bold curvature of the "B" lent it a classic feel. Together, these elements created a unique, memorable, and versatile logo to be used across all products.
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Color
Color Selection
We incorporated two shades of blue to enhance the logo's depth and contrast. The main section features a lighter blue, while the second area features a darker shade. We chose these specific colors because they are associated with calmness, relaxation, and trustworthiness - all of which perfectly align with BatchService's values.
Our approach was to create a cohesive and professional identity for BatchService that would seamlessly work across all its products. Hence, all the product logos have the same icon and differentiate only in the second part of the name, enhancing the brand's recognition over time.
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Font
Primary Typography
Our choice to use Bebas Neue as the primary typography is founded on its simplicity and legibility. Its clean and bold lines draw attention to the "B" icon. The font's balanced spacing and thick lines make it highly readable and visually appealing, ensuring the logo stands out from a distance.
Secondary Typography
Moreover, we chose Barlow as the secondary typography for BatchService branding due to its versatility and compatibility with Bebas Neue. Barlow's geometrical and modern design complements Bebas Neue's more traditional appeal.
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Products
Logo Design
The challenge was creating a unique symbol that would visually represent the company's whole range of products. We decided on the letter "B" in the shape of a mask with a thick outline, symbolizing the idea of transformation, much like how BatchService can transform your business operations with its suite of products.
The form and shape of the logo were also given careful consideration. We wanted something that was both modern and timeless. The thin lines and angular edges of the mask's outline added a contemporary touch to the logo, while the bold curvature of the "B" lent it a classic feel. Together, these elements created a unique, memorable, and versatile logo to be used across all products.
Color Selection
We incorporated two shades of blue to enhance the logo's depth and contrast. The main section features a lighter blue, while the second area features a darker shade. We chose these specific colors because they are associated with calmness, relaxation, and trustworthiness - all of which perfectly align with BatchService's values.
Our approach was to create a cohesive and professional identity for BatchService that would seamlessly work across all its products. Hence, all the product logos have the same icon and differentiate only in the second part of the name, enhancing the brand's recognition over time.
Primary Typography
Our choice to use Bebas Neue as the primary typography is founded on its simplicity and legibility. Its clean and bold lines draw attention to the "B" icon. The font's balanced spacing and thick lines make it highly readable and visually appealing, ensuring the logo stands out from a distance.
Secondary Typography
Moreover, we chose Barlow as the secondary typography for BatchService branding due to its versatility and compatibility with Bebas Neue. Barlow's geometrical and modern design complements Bebas Neue's more traditional appeal.
BRANDING
editorial design
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Brand Book
Branding
We've developed a corporate image that accurately represents their mission to provide the best possible property intelligence.
With our help, BatchService's brand has gone from being just another player in the real estate industry to becoming a leading, respected authority.
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Motion
Graphics 
Motion Graphics
Our team of skilled designers and animators spared no effort in crafting any top-of-the-line motion graphics that are aesthetically pleasing and serve a functional purpose.
These motion graphics not only added an element of dynamism and elegance to the user interface, but they also improved the overall functionalities of their products, making them more engaging and intuitive.
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Brochures
BROCHURE DESIGN
We were tasked to create high-quality corporate materials that accurately reflect our clients' brands. When working with BatchService, we knew our designs needed to convey the company's commitment to excellence and reliability.
To achieve this goal, we created a series of brochures, catalogs, and other corporate templates that showcased BatchService's innovative products and services. These materials were designed to be visually appealing and informative, with easy-to-read text and eye-catching graphics.
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Presentations
Presentation Templates
We have worked closely with the BatchService team to develop engaging and impactful presentations for a variety of occasions: showcase the latest releases, crafting company profiles to highlight BatchService's unique selling points, or crafting quarterly meeting keynotes to keep stakeholders informed and engaged, our team has consistently delivered high-quality and compelling presentations.​
Branding
We've developed a corporate image that accurately represents their mission to provide the best possible property intelligence.
With our help, BatchService's brand has gone from being just another player in the real estate industry to becoming a leading, respected authority.
Motion Graphics
Our team of skilled designers and animators spared no effort in crafting any top-of-the-line motion graphics that are aesthetically pleasing and serve a functional purpose.
These motion graphics not only added an element of dynamism and elegance to the user interface, but they also improved the overall functionalities of their products, making them more engaging and intuitive.
BROCHURE DESIGN
We were tasked to create high-quality corporate materials that accurately reflect our clients' brands. When working with BatchService, we knew our designs needed to convey the company's commitment to excellence and reliability.
To achieve this goal, we created a series of brochures, catalogs, and other corporate templates that showcased BatchService's innovative products and services. These materials were designed to be visually appealing and informative, with easy-to-read text and eye-catching graphics.
Presentation Templates
We have worked closely with the BatchService team to develop engaging and impactful presentations for a variety of occasions: showcase the latest releases, crafting company profiles to highlight BatchService's unique selling points, or crafting quarterly meeting keynotes to keep stakeholders informed and engaged, our team has consistently delivered high-quality and compelling presentations.​
Products Design
5 INDUSTRY LEADING PLATFORMS
Batch’s cutting-edge product technology has been instrumental in empowering the real estate industry. We are excited to have played a crucial role in their mission to enhance businesses. Seeing what can be accomplished when visionaries come together to execute ideas is inspiring. Our work with BatchService has undoubtedly been a highlight of our journey as a creative agency.
We took on the challenge of designing BatchDialer to revolutionize how businesses handle their calls.
The cloud-based progressive autodialer has an advanced algorithm that enables efficient and easy calling through its user-friendly and intuitive interface.
We are proud to have designed a platform that redefines lead management and helps businesses in real estate investing, insurance, debt collections, and roofing sales teams to boost their productivity and accelerate their success.
We were excited to work on product design for BatchSkipTracing, a powerful cloud-based platform specializing in real estate skip tracing.
Our team was challenged to help users find accurate contact information, and we came up with an intuitive, easy-to-use platform design that delivers results.
The possibilities for BatchSkipTracing are endless, and we're excited to help design a user-friendly product that people can achieve with it.
We collaborated closely with a BatchData development team to design their innovative product. The goal was to create a user-friendly platform for mortgage lenders, real estate investors, and property intelligence vendors to access the market's most accurate property and lead-generating data.
Our hard work results in a highly intuitive system that even those with limited development knowledge can utilize to access the highest quality targeted data.
We put much effort into redesigning mobile and web platforms to make them more user-friendly, intuitive, and practical than their previous version.
The product helps real estate investors, and realtors find off-market properties through virtual and physical door-knocking, which saves them marketing costs and improves their profitability.
We were thrilled to contribute to a project that could positively impact its users' businesses. The outcome is a stylish and user-friendly design that we are proud to have played a role in creating.
We took on the challenge of designing BatchDialer to revolutionize how businesses handle their calls.
The cloud-based progressive autodialer has an advanced algorithm that enables efficient and easy calling through its user-friendly and intuitive interface.
We are proud to have designed a platform that redefines lead management and helps businesses in real estate investing, insurance, debt collections, and roofing sales teams to boost their productivity and accelerate their success.
We were excited to work on product design for BatchSkipTracing, a powerful cloud-based platform specializing in real estate skip tracing.
Our team was challenged to help users find accurate contact information, and we came up with an intuitive, easy-to-use platform design that delivers results.
The possibilities for BatchSkipTracing are endless, and we're excited to help design a user-friendly product that people can achieve with it.
We collaborated closely with a BatchData development team to design their innovative product. The goal was to create a user-friendly platform for mortgage lenders, real estate investors, and property intelligence vendors to access the market's most accurate property and lead-generating data.
Our hard work results in a highly intuitive system that even those with limited development knowledge can utilize to access the highest quality targeted data.
We put much effort into redesigning mobile and web platforms to make them more user-friendly, intuitive, and practical than their previous version.
The product helps real estate investors, and realtors find off-market properties through virtual and physical door-knocking, which saves them marketing costs and improves their profitability.
We were thrilled to contribute to a project that could positively impact its users' businesses. The outcome is a stylish and user-friendly design that we are proud to have played a role in creating.
DESIGN SYSTEM
DESIGN SYSTEM
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Desing System
BatchService's design system library includes detailed guidelines, rules, and best practices to ensure the consistency of the design language utilized in the interface components of its products.
The design system includes more than 3,500 elements, a mix of standard components, and custom parts created for specific products. It covers everything from color choices to typography and is created precisely to ensure consistency throughout every design aspect.
The library helps the design team work efficiently, acting as a guide for product development. It was a game-changer that allowed them to produce high-quality work quickly and expand their product portfolio.
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Tokenization
Tokenization is a process of abstracting design components and translating them into programmable building blocks that can be used across various platforms and technologies.
Our team leverages Figma design tokens to create light and dark themes while designing all BatchService products, ensuring a seamless transition from one piece to another. These tokens represent color, typography, spacing, and other critical design attributes, enabling us to establish a consistent design language across all our products.
Their seamless integration with Github sets Figma design tokens apart, allowing it to push or pull real-time design updates while maintaining production stability.
BatchService's design system library includes detailed guidelines, rules, and best practices to ensure the consistency of the design language utilized in the interface components of its products.
The design system includes more than 3,500 elements, a mix of standard components, and custom parts created for specific products. It covers everything from color choices to typography and is created precisely to ensure consistency throughout every design aspect.
The library helps the design team work efficiently, acting as a guide for product development. It was a game-changer that allowed them to produce high-quality work quickly and expand their product portfolio.
Tokenization is a process of abstracting design components and translating them into programmable building blocks that can be used across various platforms and technologies.
Our team leverages Figma design tokens to create light and dark themes while designing all BatchService products, ensuring a seamless transition from one piece to another. These tokens represent color, typography, spacing, and other critical design attributes, enabling us to establish a consistent design language across all our products.
Their seamless integration with Github sets Figma design tokens apart, allowing it to push or pull real-time design updates while maintaining production stability.
Zeroheight
Documentation
The BatchService project has greatly benefited from the Zeroheight documentation we created, which has played a crucial role in our success. By providing detailed instructions and rules for using each of the design elements within the library, we ensured that all products created by BatchService would be consistent and cohesive in both look and function.
Additionally, the Zereheight documentation has made it easier for other teams within the BatchService organization to understand and utilize the design system, which has, in turn, led to better collaboration and more successful outcomes.
FIGMA DESIGN
Website UI
Project Result
We are delighted to have played a role in BatchService's success and are excited to see their progress. They have achieved a leading position in every industry they serve by prioritizing superior data delivery and user interfaces to develop new products.
CONCLUSION
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Let’s roll up our sleeves and make it happen.
We’ll turn your vision into designs that work and wow.
